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IN A CRISIS?

Author: Human Resources

4 Ways to Make a Gift to WellStone

Happy mother and daughter outdoors | Adobe Stock

WellStone is North Alabama’s nonprofit mental healthcare center, serving up to 14,000 kids, teens, and adults each year. As a 501(c)3 organization supported in part by our generous community, WellStone provides more than $4.5 million in uncompensated care to North Alabamians annually. No one is turned away due to inability to pay.

There are four ways you can make your year-end gift to WellStone: 

One-Time Gift 

Give a one-time gift of any amount to support kids, teens and adults.

  • Give $25 to cover a person’s co-pay for medication.
  • Give $60 to cover an individual’s therapy appointment.
  • Give $100 to provide arts and crafts for adults and teens in crisis.

Give a gift of any amount to support the Be the Rock capital campaign for WellStone Emergency Services, North Alabama’s only 24/7 emergency mental healthcare center.

Monthly Gift 

Support WellStone monthly, at any amount, and spread your impact for kids, teens, and adults across the entire year. Recurring donation opportunities begin at $5.50/month. Consider trading a monthly purchase of your choice (e.g. your $7 latte order or $11 fast food meal deal) for a gift of hope and healing to your community. Your monthly gift builds a firm foundation for WellStone’s future. 

Planned Gift 

By naming WellStone as a beneficiary in your will, you can leave a legacy of health and well-being in North Alabama. Your planned gift can strengthen our mission and provide access to quality mental healthcare to everyone in your community, regardless of resources, today, tomorrow, and for years to come. Learn more about planned giving opportunities through WellStone by reaching out to our Director of Development, Karen Petersen, at karen.petersen@wellstone.com to learn more. If you’ve already included WellStone in your estate plans, please let us know so we can thank you today, long before your gift is realized.

Major Gift with Naming Opportunity 

WellStone expanded the Be the Rock capital campaign to include the WellStone Emergency Services (WES) Pediatric Unit. We recently topped $1.6 million in gifts and pledges to support that campaign. Hundreds of WellStone donors helped us reach that milestone with gifts ranging from $5 to $150,000. We are still striving to meet our $2.5 million goal. Please consider a gift to the Be the Rock campaign. For gifts of $15,000 and above (payable over 3-5 years). Schedule an appointment with the Director of Development at karen.petersen@wellstone.com. View naming opportunities here.  

WellStone is grateful for your support, regardless of donation size or type. Each contribution makes a difference, helping kids, teens, and adults find hope, healing, and a safe, structured path toward long-term recovery!

We hope you agree with these three reasons to make a year-end gift to WellStone.


Give a year-end gift to WellStone to support life-changing and lifesaving mental healthcare and substance abuse treatment services. Mental illness and substance use disorders affect all of us, either directly or indirectly.

Follow us on social media to learn more about who WellStone is and the services we provide.

3 Reasons to Make a Year-End Gift to WellStone

WellStone Emergency Services | Photo captured Sept. 19, 2023

WellStone is North Alabama’s largest nonprofit mental healthcare provider, serving up to 14,000 kids, teens, and adults each year. As a 501(c)3 organization supported in part by our generous community, WellStone provides more than $3.1 million in uncompensated care to North Alabamians annually. No one is turned away due to inability to pay.  

Here are three ways that your year-end gift to WellStone makes an impact: 

WellStone opened North Alabama’s only 24/7 emergency mental healthcare center last fall for adults in a mental health or substance use related emergency. The center is the first of its kind in Madison County, providing immediate, life-saving support to individuals in crisis. We are currently building a pediatric addition, ensuring the same quality of emergency care for kids and teens.

Your gift to WellStone makes this service possible.

WellStone recently opened an inpatient addiction recovery center in Madison County, which provides treatment services to adults battling substance use disorders. This center is the first of its kind to open in our community in more than 20 years, providing urgently needed beds and affordable care for individuals seeking recovery from addiction to alcohol and/or other substances.

Your gift to WellStone makes this service possible.

WellStone is the largest and most comprehensive mental healthcare and substance abuse treatment provider in North Alabama, offering a broad range of evidence-based treatment plans, programs and services to children aged 3 through geriatrics. With more than 70 programs and the recent addition of crisis care services, WellStone is uniquely positioned to meet as many needs as possible in our amazing, growing community.

Your gift to WellStone makes our comprehensive, growing list of programs and services possible.

Give a year-end gift to WellStone to support life-changing and lifesaving mental healthcare and substance abuse treatment services. Mental illness and substance use disorders affect all of us, either directly or indirectly.

Follow us on social media to learn more about who WellStone is and the services we provide. If you’d like to designate your RMD to WellStone, or include us in your estate plans, please contact Karen Petersen, Director of Development.


If you or a loved one are in crisis, call or text 988 or chat 988lifeline.org to speak with a compassionate, trained mental health counselor. 

To access care and register for services at WellStone – Huntsville, call 256.705.6444. For WellStone – Cullman, call 256.255.1020.  

If this is a life-threatening emergency, please dial 911 to contact your local authorities. 

An Evening of Gratitude, Growth & Vision

Last month, Lane and Cheri Wilson opened their beautiful home in OXR for an Evening of Connection and Impact. Dozens turned out to celebrate the progress that’s been made in mental health, while recognizing the work that’s yet to be done.

The night brought together familiar faces and new friends alike, all united by their commitment to making a difference. Over delicious tapas generously donated by Church Street Family, we reflected on the impact our donors have already make possible for thousands of WellStone clients.

Lane is a WellStone board member. He, along with his wife, Cheri, are also longtime donors. The couple wanted to create a space where people could connect and have safe conversations about tough topics, like mental illness and addiction.

“This is a matter of life and death,” said Lane. “We have all been touched by mental illness and addiction in one way or another. And it’s time to get rid of the stigma and remember these are diseases. We need to give someone struggling with depression the same care and love we give someone who’s battling heart disease.”

With support from the Wilsons and other generous donors, WellStone is redefining what community-based mental healthcare can be: compassionate, accessible, and rooted in dignity and innovation. Together, we are setting a new standard for how mental health organizations can serve and lead.

Dr. Finn, WellStone’s pediatric psychiatrist at WES (WellStone Emergency Services), shared powerful insights about our pediatric crisis unit—which opened just over a year ago. He spoke to the uniqueness of our model, which is the only one of it’s kind in the state.

The need is real, and the demand is growing. Families are reaching out—seeking help not just for children in crisis, but for teens, adults, and seniors alike. Dr. Finn emphasized that this growing demand reflects both the urgent challenges our community faces and the trust people are placing in our expanding services.

Karen Petersen, our Director of Development, also addressed the group with authenticity and heart. She gave a nod to our passionate front-line teams, who are unwavering in their commitment to make a difference—regardless of resources.“They provide essential care with love and compassion,” she said.

To the Wilsons, Church Street Family, and every guest who joined us—thank you. Your partnership strengthens our mission and helps create a healthier, more hopeful tomorrow.

Stellate Ganglion Block: Vital PTSD Treatment for Veterans & First Responders

WellStone Offers Relief through Stellate Ganglion Block (SGB)

For veterans and first responders living with post-traumatic stress disorder (PTSD), daily life can feel like a battle that never ends. Hyperarousal, sleepless nights, and the weight of constant vigilance can make it difficult to find peace. At WellStone, we are proud to offer a treatment that is replacing internal chaos with calm: the Stellate Ganglion Block (SGB).

While the procedure typically costs $800, WellStone has provided SGB to veterans and first responders at no cost since 2021. The initiative began with the Cullman County VFW and gained momentum with support from local businesses and government leaders. Funding secured by Alabama Senator Garlan Gudger allowed the project to expand with the goal of collecting data to measure SGB’s effectiveness in reducing PTSD symptoms.

The results have been consistent and encouraging: over four years, participants reported an average 60% reduction in PTSD symptoms.

How Does SGB Work?

The SGB is a minimally invasive outpatient procedure that targets the stellate ganglion nerve bundle in the neck. By helping reset the brain’s fight-or-flight response, it can significantly reduce symptoms of PTSD, especially hypervigilance — an exaggerated state of sensitivity.

The injection takes about an hour and is performed under general anesthesia. Most participants report minimal side effects, and many report immediate relief.

Richard James Werschin, a Service-Connected Disabled Veteran and U.S. Army Retiree, described his experience this way:

“The fog of constant hyperarousal began to lift. For the first time in years, I could sleep more soundly, think more clearly, and engage with life more fully. After the second shot, it instantly felt like a weight had been lifted off my shoulders — something I had been carrying for years.”

The Path to Treatment

The SGB program, while based in Cullman, is available at no cost to veterans and first responders across the entire state of Alabama. If you are interested in participating, please follow the steps below:

  1. Call WellStone Cullman’s Access to Care line at 256-255-1020 to schedule an SGB Project appointment. Every call and visit is strictly confidential.

  2. Visit the WellStone office in Cullman to complete a PTSD scale and psychological assessment with a veteran therapist.

  3. Once you’ve qualified for the program, have WellStone schedule the SGB procedure.

  4. Receive the injection at Nesbitt Pain Associates on the campus of Ascension St. Vincent’s Birmingham. (While these appointments require travel, many veterans say the results are well worth it.)

  5. Attend follow-up appointments at WellStone’s Cullman office where your care team will monitor progress, collect data, and ensure the treatment is working effectively.

A Community Effort

This program was made possible thanks to Senator Garlan Gudger, Representative Randall Shedd, and the Cullman County VFW, along with the dedication of WellStone’s veteran coordinators and social workers, who make the entire process seamless and simple.

Besides the SGB injection, WellStone provides veterans with counseling, crisis services, peer support, and more. We are committed to serving those who have so bravely served us.

If you or someone you know is interested in this program, call 256-255-1020 today. Relief and healing are possible.

Four Quiet Nooks, Countless Moments of Healing

The WellStone Emergency Services Pediatric Unit is making an extraordinary difference for kids struggling with mental health and substance use crises.

That’s thanks in large part to hundreds of community members who stepped up, generously contributing to WellStone’s Be the Rock capital campaign. Among them, four donors who secured one of the sweetest naming opportunities available within the unit.

“We were called to support the pediatric center because of our experience with our granddaughter’s mental health journey,” said JJ Jayne.

We recently installed signs recognizing the following donors, who supported the center’s quiet nooks:

  • The Jayne Family

  • The Optimist Club of South Huntsville

  • Rachel Brown in memory of Richard Hunter Brown

  • Christy Nichelson in memory of Miriam J. Burnett

When Martin Sisson’s team designed the WES addition, they incorporated four built-in nooks, a pair in each of the two hallways. Kids love the nooks for reading, writing, or just “chilling.”

Dr. Edgar Finn, the Pediatric Unit’s Medical Director, has sessions with patients in these spaces, as well.

These donors made their Be the Rock gifts more than a year ago, long before the center was completed. Today they see the dividends of their charitable investments in the children served by this pediatric unit—the first of its kind in the state and the first extended psychiatric care center for youth in Madison County.

“I was really impressed with the unique design layout, open, airy, with these cool little nooks for young patients to hang out and chill,”
Dennis Longino, longtime member of the Optimist Club of South Huntsville.
“We are proud that our Optimist Club was able to help make this much needed facility a reality.”

Christy Nichelson also enjoyed visiting the Pediatric Unit, and seeing the connection, compassion, and community her gift helped create for kids in crisis.

“It was simple, really,” said Nichelson. “I just wanted to help provide a safe place for children to heal. They deserve this.”

That safe place for children is serving approximately 50 youth per month, with an average stay of three – four days. They come in with suicidal ideations, depression, anxiety, and substance use disorders, and leave with hope, strength, and a treatment plan to guide them on recovery journeys.

You can still be part of this transformational project. To invest in the pediatric unit through WellStone’s Be the Rock capital campaign, [click here]. Naming options are still available.

Introducing The Lantern Circle: Shining a Light on Monthly Giving

Introducing The Lantern Circle: Shining a Light on Monthly Giving

WellStone is proud to announce its newest giving program: The Lantern Circle—a special group of donors who support our mission through recurring monthly gifts.

By bringing their lanterns together, these generous individuals shine a brighter light on mental wellness in our community and help ensure a stronger, more sustainable future for behavioral healthcare in North Alabama.

“We wanted to make sure that WellStone knew they could count on our donation each month,” said Ann Marie Lang, who, along with her husband Gene, began monthly giving three years ago. “This can make it easier for budgeting purposes of their various programs.

Pictured: Anne Marie & Gene Lang
Pictured: Anne Marie & Gene Lang

Monthly giving is gaining momentum across the country. Between 2018 and 2022, recurring donations increased by 144% nationwide. While WellStone’s growth hasn’t been quite as fast, it has been steady.

That’s a promising trend. Consistent charitable income provides a strong foundation for planning and expanding services. And according to Giving USA, many monthly donors eventually become major contributors over time.

This type of giving is also a win for donors. It’s flexible, convenient, and often more manageable than a single large gift. One young professional puts it simply:

“I donate $7.36 each month—the cost of my favorite coffee at Gold Sprint.”

It’s a reminder that even modest recurring gifts can go a long way when combined with the collective power of The Lantern Circle. No matter the amount, these donors are lighting the way to hope and healing—month after month.

“Gene and I support WellStone because mental health hasn’t always been talked about,” Ann Marie shared. “It was often kept a secret in families. We’re glad WellStone is bringing education and awareness to the forefront and helping people who are struggling.”

Karen Petersen, WellStone’s Director of Development, is especially excited about the new program and eager to spotlight its supporters.

“We want all of our donors to know how grateful we are,” Petersen said. “Monthly donors have a special kind of dedication. They give month after month, often year after year. That’s a big deal.”

In the coming months, WellStone plans to offer more engagement opportunities for Lantern Circle members.

“We are so glad to be part of this program,” said Ann Marie. “Gene and I are grateful that we can help support mental health in North Alabama. These donations help us feel even more connected to our community.”

The very first monthly donorsJon and Sonja Rossow—signed up in the fall of 2021, when recurring giving first became available. They were soon followed by Jalynn Whitfield, a local college student.

Since then, the circle has grown, with each member making a lasting difference in the lives of the thousands of children, adults, and seniors WellStone serves each year.

If you’d like to join Ann Marie, Gene, and others in The Lantern Circle, please visit one of our donation pages and select the recurring gift option.

Please note: A minimum monthly donation of $5.30 is required by our donor software platform.

Restoring Benefits, Transforming Lives

Group portrait of WellStone Benefit Enrollment Specialists Patricia O’Neal, Anna Brown, and Felicia Buchanan, dedicated to helping clients recover critical benefits.

WELLSTONE: Restoring Benefits, Transforming Lives

Losing Medicaid, Social Security Income, or Disability benefits can take a toll, causing financial hardship, undue stress, and limited access to healthcare — including mental healthcare. That’s why WellStone is working diligently to help clients recover these critical benefits. We recently hired three Benefit Enrollment Specialists to guide individuals and families through this complicated process.

“Many of our clients face uncertainty about their healthcare options, along with financial concerns and a lack of understanding about available resources,” said Patrice O’Neal, the Benefit Enrollment Specialist serving Nova Center families. “They may feel overwhelmed, unsure of where to start, or frustrated with the complexity of healthcare and insurance systems. My role is to help break down these barriers, ensuring they receive the support and guidance they need.”

Meet Our Benefit Enrollment Specialists

  • Anna Brown assists Madison County clients in Adult Outpatient and New Horizons.
  • Felicia Buchanan, based in Cullman, has been part of the WellStone team for 10 years, most recently working in geriatrics.
  • Patrice O’Neal serves youth and families in the Nova Center.

“The application process for SSI/SSDI can be very stressful,” explained Brown. “Having someone to assist with that process takes some stress off clients who are already facing a lot due to their health conditions.”

While Brown and O’Neal are new to the WellStone family, Buchanan has spent the last decade with the organization. While she enjoyed her work with geriatric clients, she is eager to take on this new professional challenge.

“What I love most about working with WellStone is the opportunity to constantly grow and learn new things,” said Buchanan. “It’s an honor to help others and see the positive impact my work has on a client’s life. Every day is different, and I’ve learned so much by helping clients get their benefits started or renewed.”

The success of the Benefit Enrollment Specialist role relies heavily on the “in-reach” within WellStone. Any team member can refer a client to a Benefit Enrollment Specialist. A client can also reach out on his or her own.

“This position is still fairly new to WellStone,” explained Brown. “I’m so grateful for the trust and the feedback I’ve received from co-workers about this endeavor so far. I know everyone involved is committed to making this process better and better, so I can’t wait to see what it looks like down the road.”

Brown, Buchanan, and O’Neal have already worked with dozens of clients, helping many get back the coverage that is essential to their quality of life.

“The joy I feel when I know that I have made a difference in someone’s day is such an indescribable feeling,” beamed Buchanan. “It means a lot, whether it’s helping someone complete an application for benefits, getting the approval letter, or just taking time to listen.”

Individuals and families can lose benefits for any number of reasons. Regardless, the Benefit Enrollment Specialists will work hard to achieve the most positive outcomes possible. It’s all part of our ongoing efforts to improve access to care through the Certified Community Behavioral Health Clinic (CCBHC) system.

“The best part of my job is seeing the relief on a client’s face when they realize they have options and support,” said O’Neal. “Working in this field has taught me the importance of patience, empathy, and clear communication. Every client has a unique story, and meeting them where they are — both emotionally and logistically — is something I take great pride in. I’m grateful to be part of a team that truly cares about the people we serve.”

WES Director on Mental Health in Huntsville/Madison County

Addressing Mental Health Challenges in Our Community

Paula Steele, Director of WellStone Emergency Services, presented to the North Alabama Mental Health Coalition, sharing critical insights into the growing mental health challenges in our community, particularly among youth. The room was filled with key community stakeholders, including HEMSI medical transport, local law enforcement, members of the VA, First Stop, social workers, therapists, and mental health advocates, all dedicated to addressing these pressing issues.

Paula highlighted the alarming rise in depression and suicidal ideation among children, driven by social media and bullying. Children now face bullying not just at school but 24/7 due to constant online exposure, taking a severe toll on their mental health.

Mental Health in Numbers

In 2024, WellStone Emergency Services served 1,615 adults. Of those:

  • 51% experienced suicidal thoughts
  • 80% reported depression or anxiety

Among youth, 74 children were admitted

  • 80% experienced suicidal ideations
  • 92% struggled with depression

These statistics paint a sobering picture of the mental health crisis impacting both adults and children in our community. They also emphasize the critical importance of addressing mental health issues early and providing ongoing care and support.

Working Together for Support

WellStone partners with the North Alabama Mental Health Coalition and other organizations to address these challenges by offering numerous resources.

Our goal is to provide support for the entire community—children and parents, as well as adults and their loved ones. We strive to be there for everyone, including those without loved ones or shelter, ensuring that no one feels alone in their struggle.

By collaborating with others, we aim to address root causes like the negative effects of social media and expand access to care and resources. Together, we can raise awareness, foster understanding, and create a more supportive environment for all.

Extending comfort in Crisis

Softening the Edges: Sharon Finn’s Gifts of Comfort

At WellStone Emergency Services, we often witness small acts of kindness that make a big difference. One such act comes from Sharon Finn — a talented pianist, dedicated St. Mary’s volunteer, and creative entrepreneur who crafts beautiful satin and fleece pillowcases through her small business.

Over the past year, Sharon has donated dozens of her handcrafted pillows to the WellStone Pediatric Unit, where children and teens aged 12-18 receive emergency mental health care. The soft texture and thoughtful designs bring comfort during difficult times. Some children have asked to take a pillow home, finding solace in these small, meaningful gifts.

“It’s another way to connect with the children and soften the edges,” she said.

Her kindness reflects WellStone’s mission: helping children feel safe, supported, and never alone. Thanks to Sharon and others like her, our community continues to show up with warmth and compassion, helping these young hearts move toward brighter, more hopeful futures.

Sharon’s story reminds us that giving back doesn’t have to be grand to be impactful. A simple, soft gesture can heal in powerful ways.

Jones Family Supports Mental Health

 

Tracy Shields Jones: Committed to Community and Compassionate Care

Tracy Shields Jones, president of Century Automotive Group, has led the family business for decades. As a third-generation dealer, Tracy takes pride in the luxury cars her family sells. But even more than that, she takes great pride in the community her family supports.

“It is just the right thing to do,” said Tracy. “I was raised to believe that if you take care of your community, then it will take care of you! Huntsville is such a great place to do business and raise a family, and we want to make an impact for generations to come.”

Supporting Mental Health Through the Be the Rock Campaign

That’s why Tracy and her husband, George, personally contributed to WellStone’s Be the Rock capital campaign. This campaign raises critical funds for WellStone Emergency Services (WES) — first for adults, and now for youth.

The Jones family was among the first to pledge a major gift when WellStone formally launched the campaign in 2022. Today, a Quiet Room in the temporary WES unit bears the family’s name.

With one in five Americans experiencing mental illness, Tracy recognized the urgent need for the new facility.

“There are so many people that fall through the cracks when it comes to mental illness and addiction,” Tracy reflected. “There are loved ones who don’t need to be admitted to the ER or put in the back of a police car, but there was no other alternative until WellStone Emergency Services.”

Transformative Care for Adults and Youth

The original WES facility, which opened on WellStone’s main Huntsville campus in October 2022, now serves over 150 men and women every month. This fall, the new pediatric addition — Madison County’s first extended psychiatric care center for kids — opened to address the growing need for youth mental health services.

The Jones family’s generous donation is one of hundreds contributing to nearly $2 million raised through the Be the Rock campaign, but Tracy believes the campaign is about more than funds. It’s about growing awareness, removing barriers to access, and providing compassionate care.

“Being a part of WellStone has opened my eyes to the needs in our community,” Tracy said. “The fact that there was a need for the new WellStone Emergency Services Pediatric Unit just breaks my heart. We have got to do better by our youth and those suffering with mental illness. We have got to serve our community through compassionate care for kids and adults in crisis. They need us.”

A Legacy of Giving Back

Three of Tracy and George’s four children are now working at Century Automotive Group and will eventually take over the family business. Just like Tracy and George — and Tracy’s parents, John and Patsy Shields — the next generation is continuing the family’s legacy of philanthropy.

After all, as the Jones family agrees: “It’s the right thing to do!”


Thank you, Tracy and the entire Jones family, for your unwavering support of WellStone and our community!